“…Tobeginwith,thenotionofquality,asavirtueofprofessionalpractice,isnotanewphenomenoninthehighereducationlandscape.Itisaboutcontentandintellectualinnovation.Itis noteworthythatinthehighereducationspace,qualityisconceivedasanexception, perfection, fitness for purpose, value for money and transformation [3].Notwithstandingthefactthatquality remainsanelusiveandcontestedconcept,inrecentyears,"therehavebeenincreasedefforts tobringtotalqualitymanagement(TQM)toacademiaandmakeacademicsmoreaccountable forthequalityoftheirproduct" [4].Mostimportantly,TQMhasbecomeacriticalcomponent ofhighereducationreforms;andplaysavitalroleinimprovingtheperformanceofhigher education.AsPratasavitskayaandStensaker [5] point out, "historically, one could argue that qualitymanagementinhighereducationhadalreadybeenintroducedduringthe1980s,and inthebeginningofthe1990stheideaofapplyingthepopularindustrialqualitymodels-suchasTQM,aimingatcustomers'satisfaction-tothehighereducationareawasalsoquite widespread". TheQMShasturnedintoamanagementthoughtforthegovernment,fundingbodies,and highereducationinstitutions.Thenotion'management'inthisinstanceiscompatiblewith Michel Foucault's framework of Governmentality.…”