Quality, Conformity, and Conflict: Questioning the Assumptions of Osborn’s Brainstorming Technique

Goldenberg, Olga; Wiley, Jennifer

doi:10.7771/1932-6246.1093

Cited by 28 publications

(23 citation statements)

References 58 publications

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“…The more ideas that are collected the more probable it is to have qualitative ideas among them. The latter has been questioned in [8], which contradicts the views held in [13] in some respects.…”

Section: Constructing the Modelmentioning

confidence: 48%

Modelling Execution Tracing Quality by Means of Type-1 Fuzzy Logic

Galli

Chiclana

Carter

et al. 2013

APH

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Execution tracing quality is a crucial characteristic which contributes to the overall software product quality though the present quality frameworks neglect this property. In the scope of this pilot study the authors introduce a process to create a model for describing execution tracing as a quality property; moreover, the performance of four different models created is compared. The process and the models presented are capable of capturing subjective uncertainty which is an intrinsic part of the quality measurement process. In addition, the possibility of linking the presented models to software product quality frameworks is also illustrated.

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Section: Constructing the Modelmentioning

confidence: 48%

Modelling Execution Tracing Quality by Means of Type-1 Fuzzy Logic

Galli

Chiclana

Carter

et al. 2013

APH

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“…Reinig and Briggs suggest that as idea quantity increases, so does idea quality, but only to a certain point at which there becomes a diminishing return on idea quality. Further, other researchers (Girotra, Terwiesch, & Ulrich, ; Goldenberg & Wiley, ; Reinig & Briggs, ; Reinig, Briggs, & Nunamker, ) have questioned the operationalization of idea quality claiming that quality is subjective upon the nature of the brainstorming topic and the purpose of the brainstorming group. For example, what is considered a quality idea for a travel company in how to market products to new customers could be drastically different from what could be considered a quality idea in a software company on the same topic.…”

Section: Literature Reviewmentioning

confidence: 99%

“…One of the many benefits of the brainstorming process is that it uses current members of an organization who are likely members of an established work group. As much as brainstorming is identified as a solid ideation technique used by organizations and lauded by textbooks (e.g., Jablin & Seibold, ), research on brainstorming is not so quick to establish the process as flawless or even efficient (Goldenberg & Wiley, ).…”

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confidence: 99%

Re-Operationalizing Established Groups in Brainstorming: Validating Osborn's Claims

2015

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Since the introduction of brainstorming as an idea‐generation technique to address organizational problems, researchers have struggled to replicate some of the claims around the technique. One major concern has been the differences in the number of ideas generated between established groups as found in industry versus the non‐established groups used in the laboratory. The impact of group establishment on idea quality has also been an area of interest. This study addresses these issues by using a more in‐depth induction to establish groups and testing some discrepancies in the relationship between idea quality and idea quantity using 42 three‐person brainstorming groups. Results indicate that brainstorming groups, given an adequate amount of time (10 weeks) to become established, did generate more ideas and higher quality ideas than non‐established groups. Also, a relationship between idea quality and idea quantity was found. Further discussion of results and implications follows.

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“…In creativity, many studies attempted to compare individual and collective production of ideas, or to evaluate the effect of the team size, according to the number of produced ideas (see e.g. the review by Goldenberg & Wiley, 2011). In design, studies rather considered the process in its entirety and highlighted collaborative processes which have an important impact on a successful design: communication processes, task-related processes, coordination processes and motivation processes (Burkhardt et al, 2009).…”

Section: Collaborative Creative Designmentioning

confidence: 99%

Exploring the impact of users’ participation to creative workshops for new mobility solutions

Richard¹

2016

11th EAD Conference Proceedings: The Value of Design Research

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User participation in design or innovation projects is nowadays highly recommended in various domains. The main motivation is that their participation enables developing products that fit well users' needs and then that are more easily accepted by customers. Especially in the context of creative design, i.e. when expected solutions should be both novel and appropriate, studies have observed that several factors can impact the solutions' level of creativity, such as the quality of collaboration between experts and users. This study aims at determining the effect of user participation in creative workshops with designers, focusing on three aspects: the level of creativity of the final solution, the quality of the creative process and the quality of collaboration. The study has been conducted in the context of a real project whose objective was to find new solutions for transportation services in a given geographical area. The ultimate goal is to identify facilitators and barriers in the collaboration between users and experts, in order to provide optimal tools to support the contribution of every stakeholder and then to achieve highly creative solutions. The method was as follows. Eight creative workshops were organized. In five of these workshops, experts in transportation and mobility had to collaborate with employees of the area who were considered as users. In the three other workshops, experts collaborated with each other without any participation of users. All the workshops were audio and video recorded, in order to analyse both the creative and the collaborative processes.

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Quality, Conformity, and Conflict: Questioning the Assumptions of Osborn’s Brainstorming Technique

Cited by 28 publications

References 58 publications

Modelling Execution Tracing Quality by Means of Type-1 Fuzzy Logic

Modelling Execution Tracing Quality by Means of Type-1 Fuzzy Logic

Re-Operationalizing Established Groups in Brainstorming: Validating Osborn's Claims

Exploring the impact of users’ participation to creative workshops for new mobility solutions

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