We consider a principal who faces many identical competitors, and who can distribute a prize fund over two consecutive contests. The winner of contest one gains an advantage in contest two where his effort is more productive than all rivals. We identify a tipping point for the productivity parameter, below which it is optimal for an effort-maximizing principal to place the whole prize in the second contest. Above this level, a single symmetric contest is preferred. The institution chosen depends inextricably upon the number of competitors and their valuation of future gains and costs. We identify the optimal setting of the productivity parameter, showing that introducing asymmetry can increase total efforts by as much as one quarter compared to a single symmetric contest. Keywords Contest • Win advantage • Effort incentives • Budget division JEL Classification D74 • D72 We are grateful to participants at various seminars and workshops for comments. We are grateful for the insightful comments of two anonymous referees, an Associate Editor, and the Editor Huseyin Yildirim. Errors are our own. Nilssen has received funding for his research through the ESOP Centre at the University of Oslo. ESOP received support from the Research Council of Norway through its Centres of Excellence funding scheme, Project Number 179552.