“…In order to achieve our objective, an experimental lab study has been developed, based on the affective test of acceptance methodology. As a typology of sensory analysis, acceptance tests have been increasingly used in marketing research (Aumatell, 2011), also including the food setting (Lyon et al , 2012), as they allow to investigate the sensory perception of a product by the consumer, using the human senses as a critical point to the evaluation (Silva and Ferreira, 2017). Notwithstanding their usefulness, to the best of the authors' knowledge, the sensory analysis has been little employed for studying the domain of product certifications despite its possibility of being great in value for comparing product with different labels, including PDO certifications, and displaying similarities and differences among them in consumers' perception (Rodrigues et al , 2018; Mora et al , 2020).…”