Quality Meat Attributes Desirable to the Culinary Consumer

Smith, Sylvia B.; Middleton, Crystal

doi:10.1080/15428050802516069

Cited by 3 publications

(1 citation statement)

References 5 publications

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“…McCarthy and Henson (2004) found that consumers view a labeling program that provides COO information as a way to minimize food safety risks, especially in the meat industry. Smith and Middleton (2008) also reported that origin information was perceived as more important to U.S. consumers than price, grade of beef, or source assurances. Similarly, COO was shown to be one of the most important cues demanded by European consumers on meat products (Bernués, Olaizola, and Corcoran 2003).…”

Section: Evaluationsmentioning

confidence: 99%

Twenty Years of Country-of-Origin Food Labeling Research

Newman

Turri

Howlett

et al. 2014

Journal of Macromarketing

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Recent legislation by the United States and European Union governments now mandates the provision of country-of-origin (COO) information at the point of purchase for a variety of meats, fruits, vegetables, and other assorted food products. To better understand the significance of these regulatory changes, two decades of existing COO food labeling research are synthesized, reviewed, and discussed. The implications for two primary sets of actors within aggregate marketing systems, consumers and practitioners, are then discussed from a macromarketing perspective. Based on the reviewed literature, the authors conclude that little generalizable knowledge about COO food labeling effects exists, and further identify a lack of sufficient theoretical application and development as a primary reason. Consequently, the exact impact of mandatory (and voluntary) COO labeling initiatives for consumers and practitioners still remains unclear and highly debatable. Thus, as these initiatives continue to make country-of-origin labeling more commonplace around the world, it is crucial that additional theory-driven research be conducted, especially from a macromarketing perspective, to foster more generalizable knowledge about the complex role of COO information in aggregate food marketing systems.

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Section: Evaluationsmentioning

confidence: 99%