Quality of Food and Tourists’ Satisfaction of Penang Delicacies in Predicting Tourists’ Revisit Intention

Atikahambar, Y.; Zainal, Artinah; Rahayu, Mintarti; Mokhtar, Rahayu

doi:10.6007/ijarbss/v8-i12/5262

Cited by 12 publications

(21 citation statements)

References 12 publications

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“…The major strength of Ipoh, Perak's local food was found to centre by the tastiness "The local food in Ipoh is tasty" (T1), with the highest mean score (4.58). The highest coefficient in the regression analysis is consistent with the studies performed by Atikahambar et al (2018), Lertputtarak (2012) and Nguyen et al (2019). Tasting local food functioned as a primary motive and was influential in planning the tourists' trip.…”

Section: Discussion Conclusion and Implications Of Researchsupporting

confidence: 82%

“…Several main cities like Kuala Lumpur, George Town, and Bandaraya Melaka are the cities that get the most attention when it comes to food tourism and is well-known by food tourists. George Town regularly referred to as 'the food capital of Malaysia', is known as one of the major food tourism destinations where an increasing number of food festivals, markets, workshops and tours are organised that attracts many food tourists (Atikahambar et al, 2018;Gani et al, 2017;Ng & Karim, 2016;Pladdet, 2019;Tan & Teoh, 2019). On the other hand, Melaka is renowned for its Baba and Nyonya delicacies (Ng & Karim, 2016;Tan & Teoh, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The pursuit and enjoyment of unique and memorable food and beverage experiences for both far and near is known as food tourism (World Food Travel Association, 2021). Previous researchers proved that food and tourism were a complement to each other which generate continuous intense research interest (Atikahambar et al, 2018;Chi et al, 2013;Fauntain, 2021;Jalis et al, 2009;Karim et al, 2010;Park et al, 2020;Rousta & Jamshidi, 2019;Yeap et al, 2019). Since food has been a major attraction for visitors, many destinations have tried to give tourists unique culinary experiences (Cohen & Avieli, 2004;Tsai & Wang, 2017).…”

Section: Introductionmentioning

confidence: 99%

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The Role of Food Image in Promoting Domestic Tourism

Kamarulbaid¹,

Mustapha²

2021

IJARBSS

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This study investigate the influence of food image and satisfaction on response behaviour in Ipoh's local food. The study utilised a quantitative approach where data collection involved 384 domestic tourists via a snowball sampling method which was conducted online. The analysis utilised multiple regression and PROCESS macro in explaining the relationship and the mediating effect. The results revealed that the taste of local food as part of food image had a significant impact on domestic tourists' satisfaction and response behaviour. Furthermore, tourist satisfaction has a significant relationship as a mediating variable between food image and response behaviour. From the practical view, Ipoh Tourism Board and local authorities could enhance the authentic food image of Ipoh through aggressive campaigns and policies in luring tourists to visit and revitalise the tourism industry due to pandemics. Business establishments and marketers could allocate more resources to advertise Ipoh's food and culture that generate the feeling of enjoyment, pleasure, and excitement as a potential place for visitation to local and international tourists. The finding demonstrates that the response behaviour of domestic tourists on Ipoh's food tourism is driven by the food image (especially taste), and the significant role of satisfaction as a mediator even further boosts the decision.

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Section: Discussion Conclusion and Implications Of Researchsupporting

confidence: 82%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The Role of Food Image in Promoting Domestic Tourism

Kamarulbaid¹,

Mustapha²

2021

IJARBSS

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“…Given that Malaysian food is not a single type of food, but a certain gastronomic variety from the multiethnic populations of Malaysia that combines different tastes, fasteners and cooking techniques, the gastronomic routes in the country should be vigorously promoted. The validity of each State's treatments can be defined as the "state of gastronomy" Atikahambar et al, 2018;Bhattacharjee et al, 2018). In this study, we found that there is a positive and significant relationship between service quality and tourist satisfaction.…”

Section: Introductionmentioning

confidence: 99%

Investigating Determinants of Street Food Attributes and Tourist Satisfaction: An Empirical study of Food Tourism Perspective

Harthy¹,

Karim²,

Rahid³

2021

IJARAFMS

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The purpose of this paper is to assess and examine the street food preferences of tourists in Malaysia. It will also aim to figure out the reasons why tourists chose these foods, which will lead them to revisit their destinations. Tourism Malaysia portrays street food as a significant antecedent in drawing foreign visitors to this country for their travel purposes. The aim of this study is to inspect how the characteristics of street food impact the growth of food tourism in Malaysia. A sample of 331 tourists enjoying street food in Kuala Lumpur was conducted in this study. The results suggest that a positive and significant relationship is found between service quality and tourist satisfaction. Furthermore, a positive and significant relationship is not found between product quality and physical environment with tourist satisfaction. In addition, this study also argues that tourism perception mediates the relationship between products quality, physical environment, and service quality with tourist satisfaction. Smart PLS 3.0 was used to evaluate the data using the quantitative approach. The findings indicated marketing techniques that were significantly explored in the study. This study shows that Malaysian street food is a major demand for international visitors that needs to be nurtured. It will enable street food business stakeholders in Malaysia to build strategies to encourage food tourism, change and coordinate tourism products, enhance farming techniques and eventually improve the reputation of destination and location branding.

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“…This study investigates how domestic tourists perceive Pahang heritage food and how this may influence behavioural intentions for their consumption. Research on food (i.e., Atikahambar et al, 2018;Saad, Abdul Rahman & Umadi, 2019) provided some groundwork for the current study.…”

Section: Introductionmentioning

confidence: 99%

Do Consumption Values In Heritage Food Play a Role in the Development of Behavioural Intentions?

Saad

Kamarizzaman

Ishak

et al. 2021

jABs

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This study explores the state of tourists' perception of Pahang heritage food. Data were obtained from 164 tourists through social media applications. The survey outcomes were encouraging, which showed a positive and significant influence between food consumption values and a domestic tourist's behavioral intentions to consume heritage foods. These findings will help Pahang's destination managers better understand how the promotion of heritage foods can be utilized to attract future domestic tourism. Marketers should increase familiarity with heritage foods, particularly among potential domestic tourists, as familiarity may increase emotional values. Keywords: Consumption Value; Domestic Tourists; Heritage Food; Behavioral Intentions eISSN 2514-7528 © 2021 The Authors. Published for AMER ABRA CE-Bs by E-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians / Africans / Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/jabs.v6i19.392

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Quality of Food and Tourists’ Satisfaction of Penang Delicacies in Predicting Tourists’ Revisit Intention

Cited by 12 publications

References 12 publications

The Role of Food Image in Promoting Domestic Tourism

The Role of Food Image in Promoting Domestic Tourism

Investigating Determinants of Street Food Attributes and Tourist Satisfaction: An Empirical study of Food Tourism Perspective

Do Consumption Values In Heritage Food Play a Role in the Development of Behavioural Intentions?

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