“…In recent years, SWB, or QOL, has received increasing attention in tourism research (e.g., Chancellor, Yu, & Cole, 2011;Dolnicar et al, 2012Dolnicar et al, , 2013McCabe, Joldersma, & Li, 2010;Nawijn, 2011;Neal et al, 2007;Sirgy, 2010;Sirgy, Kruger, Lee, & Yu, 2011). Similarly, in the literature of social marketing, SWB and QOL have been studied as key factors to evaluate business success (Dagger & Sweeney, 2006).…”