Common problems in service delivery is might related to the issue of timing, marketing cost, user experience, generating lead, identifying prospect, forecasting demand, value proposition, security, privacy, identity management and many more. Unfortunately, company often decided on the wrong context and concept lead to misrepresentation and misinterpretation on the requirement for the service improvement. Thus, the direct intervention through certain criteria in the characteristics and attribute of service delivery should be conducted with judgment assessment. It is done in order to identify the target and examine the policy used to support the outcomes. Thus, this study explore the model used for particular company, which in this case NetHost to provide insights on how the assessment can be fruitful in the long term investment for intangible aspects of service delivery.