“…Anti-legitimation arguments à la Newman and Levine, Mittell (2015: 215) argues, tend to bracket off aesthetic issues altogether -hence his poetics of "complex TV" as an alternative approach meant to avoid "the categorical sweep" of both sides. My point is not to engage in these debates about the place of aesthetic analysis and evaluative criticism in television studies (see also Dasgupta, 2012;Johnson, 2007;Logan, 2016), or in the scholarly conversation about serial television, genre, and gender (see, e.g., Kackman, 2008;Mittell, 2015), but to make clear that this article's aim is to explore quality TV not as an aesthetic category, but as a label of distinction to be deconstructed and demystified -in this case, within the specific context of Swedish television culture.…”