Magic characterizes the degree of non-stabilizerness of quantum states. It is a crucial resource for quantum computing and a necessary condition for quantum advantage. However, quantifying magic beyond a few qubits has been a major challenge. Here, we introduce Bell magic to efficiently measure magic for any number of qubits. Our method can be easily implemented in experiments together with a cost-free error mitigation scheme. We experimentally demonstrate the transition of classically simulable stabilizer states into intractable quantum states on the IonQ quantum computer. For applications, Bell magic distinguishes stabilizer and magical states with a low measurement cost. Further, variational quantum algorithms can maximize the magic of quantum states via the shift-rule. Our results pave the way to benchmark the non-classical power of quantum computers, quantum simulators and quantum many-body systems.