Quantifying Recruitment Source and Participant Communication Preferences for Alzheimer’s Disease Prevention Research

Abstract

Background: Evidence on effective engagement of diverse participants in AD prevention research is lacking. Objectives: To quantify recruitment source in relation to race, ethnicity, and retention. Design: Prospective cohort study. Setting: University lab. Participants: Participants included older adults (N=1170) who identified as White (86%), Black (8%), and Hispanic/Latino ethnicity (6%). Measurements: The Cognitive Aging Lab Marketing Questionnaire assessed recruitment source, social media use, and research opportunity communication preferences. Results: Effective recruitment methods and communication preferences vary by race and ethnicity. The most common referral sources were postcards for racial minorities, friend/family referrals for Hispanic/Latinos, and the newspaper for Whites. Whereas Whites preferred email communications, Hispanic/Latinos preferred texts. Conclusions: Recruiting diverse samples in AD prevention research is clinically relevant given high AD-risk of minorities and that health disparities are propagated by their under-representation in research. Our questionnaire and these results may be applied to facilitate effective research engagement.

Comparison of digital recruitment strategies for Alzheimer's disease patients

“…Previous research in AD recruitment has indicated preferences among certain minority groups for newspaper recruitment, community referrals, or text messaging. 10 , 11 Additionally, certain community outreach programs have been shown to be more effective methods of recruiting these diverse populations compared to this study's experience. 10 , 11 …”

“… 10 , 11 Additionally, certain community outreach programs have been shown to be more effective methods of recruiting these diverse populations compared to this study's experience. 10 , 11 …”