phosphorescence [2][3][4][5][6] which require a quite complex experimental apparatus. In a more simple approach, the consumer checks the genuineness of a label by simply taking its picture with a smartphone and comparing it with the responses enrolled in the seller database. [7,8] In this scenario, materials science assumes a key-role by enabling the realization of so called physical unclonable functions (PUFs) that, characterized by intrinsic and unpredictable randomness, provide reliable identification or authentication. [9][10][11][12][13][14] Numerous examples of PUFs are found in literature employing different materials like plasmonic nanoparticles, [6,15,16] random silver nano-islands, [17] fluorescent materials, [18] and intrinsic material defects. [5] Countless chemical processes have been harnessed to generate tags of different nature-from complicated ink formulations used in banknotes to biodegradable and edible architectures that can be included in capsules for medical use. [2,[19][20][21][22] In general, physical unclonable functions are defined as individual physical signatures whose intrinsic unpredictability produces a unique and "unclonable" response when interrogated by a specific challenge, following the socalled challenge-response pair (CRP) scheme. [23][24][25][26] Depending on the number of responses associated to a physical unclonable function, its strength can be classified as "weak" or "strong." [27] Anticounterfeiting of goods is an urgent need both for luxury and cheap everyday life products. Their identification is usually based on overt technologies as printed codes, easy to produce but to be cloned as well. In this work, a standard QR-code printed on office paper but hidden by a plasmonic multilayer system is exploited. The covert label is then protected by a peculiar reading mechanism, which is only possible in specific illumination conditions. The overall photonic structure consisting of the metal -insulator -metal -insulator, the printed random QR code and the paper substrate results in a strong physical unclonable function (PUF) that provides a multi-level identification and authentication of goods ensuring uniqueness of nominally quasi-identical tags and resistance to tampering/cloning attacks. The proposed paper-based camouflage physical unclonable function (PC-PUF) can be easily fabricated by low cost and large area techniques paving the way for an easy integration in an industrial supply-chain as tags devoted to protect consumer merchandises.