“…Faced with the often fuzzy front-end of design where questions like what to do, how to do it, where to begin, and what do the users need, ultimately, to be successful, are better addressed by making users part of the process, from the very beginning. Many types of idea generation models have been introduced to support that critical part of the process, with mixed evidence regarding their effectiveness (Liikkanen, Hämäläinen, Haggman, Bjorklund, & Koskinen, 2011). The wood-block approach follows and extends the traditional path of user-centered design process models, which typically observe user activities, document those observations, and then create a design based on that documentation (Oulasvirta et al, 2003).…”