The molecular mechanisms that underlie drought stress responses in kenaf, an important crop for the production of natural fibers, are poorly understood. To address this issue, we describe here the first
iTRAQ
‐based comparative proteomic analysis of kenaf seedlings. Plants were divided into the following three treatment groups: Group A, watered normally (control); Group B, not watered for 6 days (drought treatment); and Group C, not watered for 5 days and then rewatered for 1 day (recovery treatment). A total of 5014 proteins were detected, including 4932 (i.e., 98.36%) that were matched to known proteins in a
BLAST
search. We detected 218, 107, and 348 proteins that were upregulated in Group B compared with Group A, Group C compared with Group A, and Group B compared with Group C, respectively. Additionally, 306, 145, and 231 downregulated proteins were detected during the same comparisons. Seventy differentially expressed proteins were analyzed and classified into 10 categories: photosynthesis, sulfur metabolism, amino sugar and nucleotide sugar metabolism, oxidative phosphorylation, ribosome, fatty acid elongation, thiamine metabolism, tryptophan metabolism, plant–pathogen interaction, and propanoate. Kenaf adapted to stress mainly by improving the metabolism of
ATP
, regulating photosynthesis according to light intensity, promoting the synthesis of osmoregulators, strengthening ion transport signal transmission, and promoting metabolism and cell stability. This is the first study to examine changes in protein expression in kenaf plants exposed to drought stress. Our results identified key drought‐responsive genes and proteins and may provide useful genetic information for improving kenaf stress resistance.