Quantitative Research Methods for Linguists

Grant, Tim; Clark, Urszula; Reershemius, Gertrud; Pollard, David; Hayes, Sarah; Plappert, Garry

doi:10.4324/9781315181707

Cited by 24 publications

(6 citation statements)

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“…Our evaluation method was adapted from that of another quantitative study [ 51 ]; the questionnaire was composed of single-response questions rated on a 6-point scale (1 = strongly disagree; …; 6 = strongly agree). The survey was designed to prevent respondents from advancing to the next question if any information was missing; the returned questionnaires thus included no missing values.…”

Section: Methodsmentioning

confidence: 99%

Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase Intention

Liang

2022

Foods

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In certain cases, people’s health can be compromised or medical treatment delayed as a result of their misplaced belief in false advertisements and purchasing of functional foods. These advertisements can be divided into three distinct types of claims: nutrition, health, and reduction in disease risk. This study analysed how, after consumers realise advertising violations, their intention to purchase functional foods with different claims are affected by the degree of consumer involvement (product, advertising, and situational involvement) and region of residence. A total of 1046 survey responses were collected for analysis. The results reveal that both product and advertising involvement influence purchase intention through the mediation of situational involvement. Residents in nonnorthern regions of Taiwan exhibited a greater effect of overall involvement on purchase intention than did those in the north. In addition, products and advertisements with health claims had a stronger effect on purchase intention than did those with nutrition and disease risk reduction claims. The results indicate that, for functional foods and advertisements with nutrition and health claims, the effects of overall involvement on nonnorthern residents’ purchase intentions were greater than those on the northern residents, but for functional foods with disease risk reduction claims, the effects were greater on the northern residents’ purchase intentions.

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Section: Methodsmentioning

confidence: 99%

Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase Intention

Liang

2022

Foods

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“…We should stress, however, that this attempt is bound to do injustice to many individuals, if not whole subdisciplines (see Section 2). Judging from the quantitative stance that is embodied in relevant textbooks (e.g., Grant et al 2017;Levshina 2015), the current paradigm appears to revolve around the notion of testing. As such, the conception of data-based learning as a mechanistic testing procedure has its roots in the statistical literature, specifically the null hypothesis significance testing approach devised by Ronald A. Fisher at the beginning of the twentieth century (see, e.g., Fisher 1925).…”

Section: The Current Methodological Paradigm In Quantitative Linguisticsmentioning

confidence: 99%

The replication crisis, scientific revolutions, and linguistics

Sönning,

Werner

2021

Preprint

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theoretical and qualitative work is obsolete, we find traces of this development in every corner of linguistic study. Thus, statistics feature prominently in conference talks, and the same is true for book contributions and journal articles, whose claims about language are often grounded in quantitative data (Brinton et al. 2019;Palacios Martínez 2020;Sampson 2005Sampson , 2013. The methodological literature, which has kept up with this expansion, now offers a wide range of textbooks on the statistical analysis of language data (

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“…Quantitative research techniques are defined as "gathering numerical data and analysing it using mathematically based approaches" (in particular statistics) to "understand phenomena" (Gbadamosi, 2016). Exploratory, descriptive, and causal research designs are the three categories of research designs (Grant et al, 2017). The descriptive research design will be used in this study.…”

Section: Research Philosophy and Research Designmentioning

confidence: 99%

“…Descriptive research is widely utilised in business and in everyday life. It entails collecting numerical data in order to answer research questions (Grant et al, 2017). Cross-sectional and longitudinal descriptive research studies are the two forms of descriptive research studies (Latunde, 2017).…”

Section: Research Philosophy and Research Designmentioning

confidence: 99%

Assimilation of Retail Green Marketing Strategies, Institutional Pressure and Mediating Role of Green Marketing Culture

Sibanda,

Sangodoyin

2023

IJIRME

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This study examines the process of incorporating retail green marketing tactics, investigating the impact of institutional pressure and the intermediate function of green marketing culture. The results, obtained from a group of knowledgeable participants who have strong connections to their organisations, indicate a significant agreement in the implementation of environmentally friendly marketing tactics in the specific setting under investigation. Supermarkets are increasingly adopting environmentally conscious practises due to the need to protect the environment, comply with environmental legislation, and meet the growing demand for eco-friendly items. The consumer market demonstrates a greater recognition of the importance of ecological concerns, resulting in a higher need for products that are ecologically friendly. Businesses, in response to this consumer sentiment, are obligated to implement sustainable practises, placing emphasis on the necessity to furnish consumers with thorough information regarding environmentally-friendly items. Adopting environmentally friendly practises is not just a way to save money, but also a way for organisations to gain a competitive edge by establishing themselves as leaders in sustainability. This dedication not only improves the financial position but also adds to favourable environmental results, exemplifying corporate accountability.

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Quantitative Research Methods for Linguists

Cited by 24 publications

References 0 publications

Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase Intention

Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase Intention

The replication crisis, scientific revolutions, and linguistics

Assimilation of Retail Green Marketing Strategies, Institutional Pressure and Mediating Role of Green Marketing Culture

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