Quantitative Research on Product Form Based on Kansei Engineering

Abstract

In mature market competition, the evaluations of users on product design are significantly dependent on the perception of product forms. In order to study the mapping relationship between product form and perceptual image, a quantification algorithm model was proposed. Initially, samples and perceptual image word pairs were collected and selected on basis of helmet products. A score was given to each sample image by subjects, and the initial data were obtained. Subsequently, the data were pre-processed using the Leida criterion for rejecting the abnormal perceptual image. The samples were grouped into 12 categories by clustering analysis. Finally, a multidimensional scaling and linear regression analysis were utilized to generate the joint space map of perceptual attribute vectors and sample scattered points. The attribute value of the sample was obtained by calculating the distances from the scattered points to the projection points of the perceptual vector and the origin. Thereafter, the correspondence between the sample and perceptual words was obtained. Results demonstrate that the perceptual characteristics of words are more evident for the absolute attribute value larger than 2, rather than the absolute value less than 0.1. The larger absolute attribute value shows that the sample form has more perceptual characteristics of the vector. The study provides an effective method for quantifying the perceptual characteristics of product form.

Design of chocolate processed product packaging with Kansei engineering approach in SME-scale cocoa processing industry in South Sulawesi

“…The results of the reliability test show the Cronbach's Alpha value of 0.759 which means that this data is reliable because > 0.7 [10]…”

“…Packaging is important for products because it is closely related to product sales [7]. The packaging design can be developed or redesigned based on the Kansei Engineering approach [8,9,10,11]. Based on the Kansei Word approach, one of the product packaging in the SME-scale cocoa processing industry in South Sulawesi can be developed according to customer wishes.…”

Innovative Collaborative Design of Ru Porcelain Shape Based on Digital Shape Technology

“…It is mainly based on traditional small workshops, which leads to the stereotyped shapes and patterns in the ceramic market. At the same time, because of its small scale, they are unable to introduce more advanced technologies and feed them back into ceramic production, which leads to a further decline in the competitiveness and attraction of ceramics [3][4][5].…”

X for Design: A Usable Framework for Enhancing Design Activities

“…Filippi and Barattin [5] describe design activities that start by considering generic shapes having a strong impact on users' emotions and generate product functions consequently. Particular shapes affect users' visual and aesthetic perceptions and suggest functions unconventional for specific types of products; these functions could increase both the innovation degree and the purchasing of products shaped that way [6][7]. In the research of Ashby and Johnson [8], the analysis of different materials gives indications about the most appropriate shapes these materials can be associated with and about the perceptions, sensations and emotions a product made by these materials could arouse.…”