Abstract. Atomization of liquid fuel in air-assisted atomizer is highly dependent on air mixing, which can be enhanced using turbulent generators, such as multi-circular jet (MCJ) plates and swirler. This study aims to determine the effects of novel MCJ plates on the spray and combustion characteristics of an air-assisted atomizer by evaluating spray and flame parameters, such as penetration length, cone angle, and cone area. MCJ 30 and MCJ 45, with inclined jets at 30° and 45°, respectively, were used in the experiment. A swirler was also used for comparison. The spray and flame images were recorded at different equivalence ratios through direct photography and analyzed using image J software. Flame temperature was determined using a thermal infrared camera, and burning chamber and flue gas temperatures were measured using thermocouples. The spray and flame characteristics of MCJ 30 exhibited performance comparable with those of the MCJ 45 and swirler. The integration of turbulence and swirling motion concept into the novel MCJ plates can enhance the mixing formation and thus improve the performance of burner combustion.