The process of sorting leads identified via screening can be made more efficient by the application of experimental design strategies. Such strategies were applied during the course of optimization of a series of 4-aryl-l,2,4triazole-5(1H)-thiones which were initially identified as being herbicidal in greenhouse screens. Through application of a Free-Wilson strategy and subsequent sequential simplex optimization, potency improvements of 25 000-fold over the unsubstituted phenyl compound have been realized in a hydroponic cucumber assay. Synthesis of these analogues will be discussed as well as the development of the QSAR model which relates structural modifications to potency.