We consider an open to trade two-country model with two vertically di¤erentiated goods and relative preferences in consumption. These preferences are such that consumers obtain satisfaction from their own consumption in relation to the consumption of the others. Product di¤erentiation is along an environmental quality dimension and countries are asymmetric in average income. Analyzing the equilibrium con…guration, we …nd that, when relative preferences are relegated to the poorer country producing the brown good, the process of trade liberalization can favor the polluting …rm, while penalizing the green rival. In these circumstances, trade liberalization can be environmentally detrimental. At the opposite, trade liberalization always favors the green producer when relative preferences are observed in both countries, with possibly positive e¤ects on global emissions.