feedback is a general idea of modifying system behavior depending on the measurement outcomes. It spreads from natural sciences, engineering, and artificial intelligence to contemporary classical and rock music. Recently, feedback has been suggested as a tool to induce phase transitions beyond the dissipative ones and tune their universality class. Here, we propose and theoretically investigate a system possessing such a feedback-induced phase transition. the system contains a Bose-einstein condensate placed in an optical potential with the depth that is feedback-controlled according to the intensity of the Bragg-reflected probe light. We show that there is a critical value of the feedback gain where the uniform gas distribution loses its stability and the ordered periodic density distribution emerges. Due to the external feedback, the presence of a cavity is not necessary for this type of atomic self-organization. We analyze the dynamics after a sudden change of the feedback control parameter. The feedback time constant is shown to determine the relaxation above the critical point. We show as well that the control algorithm with the derivative of the measured signal dramatically decreases the transient time. Feedback control is known to be a useful tool to modify dynamics of classical 1 as well as quantum systems 2. There were many theoretical proposals 3-13 and several experimental realizations 14-18 of quantum feedback control in optics and atomic physics. The feedback control of quantum systems is fundamentally different from that of classical systems mainly due to the inevitable measurement back-action 19. In most cases this quantum effect does not pose sever limitations on the feasibility of feedback control, but it has to be taken into account designing quantum control algorithms 20. Recently the feedback loop has been suggested as a tool to control phase transitions in quantum systems 21 and, in particular, in many-body settings 13,22. The feedback control of atomic self-organization has been recently demonstrated experimentally in 23. Thus the new class of feedback phase transitions (FPT) has been introduced, which can have properties beyond dissipative phase transitions in open systems. The key advantage of FPT is its extremely high degree of flexibility and controllability, which allows for the manipulation of the critical point and critical exponents and, therefore, enables the tuning and control of the universality class of phase transitions 21. In this report we apply the concept of FPT to a system based on Bragg light scattering from a Bose-Einstein condensate (BEC). Instead of the self-formed standing-wave potential 24,25 , we propose to use an actively controlled optical lattice with the control based on the Bragg-reflected signal of a probe light. The system with active feedback provides much higher degree of control on the distribution of atoms and its evolution around the critical point in comparison to systems without feedback. Such improved controllability can assist in quantum simulations, ...