The studies reported in this article on the photophysical properties of sanguinarine, a benzophenanthridine alkaloid, were performed on solutions containing the alkanolamine form of sanguinarine. Absorption, fluorescence and NMR measurements were reported. The lack of stirring led us to the erroneous interpretation that a reversible excitation timedependent fluorescence quenching (ETDFQ) process was occumng. This process was postulated to occur by excitedstate intermolecular proton transfer from the 6-OH group to the lone pair of the nitrogen through the formation of a zwittenon. More recently, we have found that when the solution of alkanolamine form was kept stirred, the phenomenon of ETDFQ process was irreversible. The irreversibility of the fluorescence excitation, emission and absorption spectra of the alkanolamine solution confirms that this form is undergoing a photochemical conversion in the excited state and not formation of zwitterion as proposed earlier. We found that such photoreaction was absent when methanol, ethanol or dimethyl sulfoxide was used as the solvent. Evidence for a photooxidation reaction was obtained from experiments performed in the absence of oxygen. Saturation with N, gas abolishes the photoquenching almost completely indicating an absolute requirement for O2 in the photoreaction. The protoproduct was identified as oxysanguinarine. Thus our recent results show that the sanguinarine alkanolamine form undergoes an irreversible photooxidation in the excited state to produce oxysanguinarine.