Que gagnent et que dépensent les amateur-trice-s de course à pied?

Lassalle, Geoffrey; Recours, Robin; Griffet, Jean

doi:10.1080/07053436.2016.1198595

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Sports Volunteering and A Network Of Diverse Actors1

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2022

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Cited by 2 publications

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“…Employing celebrity marketing is a strategy frequently used in the world of running and trail running (Lassalle et al, 2016): "The organizer invites a competitor who is known to the public for the purpose of using this celebrity to promote their event" (ibid., p. 227). Specifically, so-called "headliners" do not pay registration fees and receive several benefits (paid accommodation, activities) in return for competing in the UTHC (UTHC, 2020d).…”

Section: Sports Volunteering and A Network Of Diverse Actorsmentioning

confidence: 99%

Ultra-Trail: Inside the Event Community, Nature, and Wildlife: An Authentic Trail Running Experience in Canada’s Wild Backcountry

Plard¹,

Martineau²

2022

The International Journal of Sport and Society

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Based on a case study of the Ultra-Trail Harricana of Canada (UTHC), this article analyzes the emergence and structuring of trail-running sporting events. The UTHC illustrates just how popular the practice is and a study of this event offers insights into the relationships that link the event with its environment, partners and the discipline more broadly. The research data (plural and mixed) will present the unique characteristics that define the event's evolution, the development strategies and the challenges and crises faced by its organizers. More precisely, it will highlight the UTHC's position at the interfaces of sports competition, sports tourism and the outdoor industry in Quebec.

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Section: Sports Volunteering and A Network Of Diverse Actorsmentioning

confidence: 99%