Quest for social safety in imported foods in China: Gatekeeper perceptions

Knight, Jenny; Gao, Hongzhi; Garrett, Tony C.; Deans, Ken

doi:10.1016/j.appet.2007.06.010

Cited by 52 publications

(56 citation statements)

References 22 publications

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“…This conceptualization of contrasting categories aligns well with findings of prior country-of-origin research that consumers in developing markets show a greater preference for foreignorigin (developed-country) brands than local-origin brands (Batra et al 2000;Guo 2013;Knight et al 2008;Pappu, Quester, and Cooksey 2007;Sharma 2011;Steenkamp, Batra, and Alden 2003;Thakor and Lavack 2003;Zhou and Hui 2003). Our study also suggests that a brand's foreignness could be viewed as an asset rather than a liability in crisis-prone markets.…”

Section: Theoretical Implicationssupporting

confidence: 83%

Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

Gao

Zhang

et al. 2015

Journal of International Marketing

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Spillover of distrust from domestic brands to foreign brands during an industry-wide scandal is an important but overlooked issue in the international marketing domain. Drawing on assimilation/contrast and attribution theories, the authors develop a general model of trust erosion in a multibrand product-harm crisis involving three brand categories: focal (domestic) brands, contrasting (imported) brands, and hybrid (manufactured domestically but with foreign brand names) brands. Assimilative associations in an epidemic-like crisis erode trust throughout the entire product category, whereas contrastive associations protect or even benefit a competing brand category from the brand damage. A survey of 2,156 consumers in nine metropolitan centers in China measured trust in brands of dairy products after the 2008 milk contamination crisis. This study reveals the roles of category distinctness, focal versus contrasting categories, category hybridity, brand prototypicality, perceived crisis severity, and perceived category typicality in moderating the assimilation/ contrast effects in such a crisis. These findings have important managerial implications: international marketers should be wary of the risks in having their brand associated with products manufactured domestically in a market such as China.

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Section: Theoretical Implicationssupporting

confidence: 83%

Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

Gao

Zhang

et al. 2015

Journal of International Marketing

Self Cite

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“…As a result, willingness to pay for foreign wine is higher than for domestic products (Knight et al, 2008;Li et al, 2011).…”

Section: Objectives and Methodsmentioning

confidence: 96%

“…Wine from a foreign country is perceived as a luxury good of higher quality than domestic products and a symbol of the western lifestyle. It is flaunted on important occasions or used as a gift for parents or older relatives (Knight, Gao, Garrett, & Deans, 2008;Li et al, 2011).…”

Section: Chinese Consumer and Wine Preferencesmentioning

confidence: 99%

Chinese import demand for wine: evidence from econometric estimations

Capitello

Agnoli

Begalli

2015

Journal of Wine Research

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By estimating the demand for imported wine in China, this study investigates Chinese consumer choices in terms of wines and countries of origin, as well as the competition among suppliers. The Restricted Source Differentiated Almost Ideal Demand System (RSDAIDS) model is applied. Three goods (still bottled, bulk and sparkling wines) imported from the main exporting countries (France, Italy, Australia and Chile) and from the rest of the world are analysed. The model also includes socio-economic variables and seasonality. The results show that price sensitivities are different: inelasticity for sparkling wines, elasticity for bulk wines and different degrees of responsiveness for still bottled wines. France plays the role of market leader, and competitive interdependence emerges among its followers. The estimation of import expenditure is characterised by the widening of the wine portfolio. The minor followers generate high competitive dynamism. Relationships of substitutability or complementarity between wines and sources emerge. Finally, research perspectives of wine marketing are suggested.

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“…Furthermore, frequent food safety incidents in China have received considerable attention in recent years, in particular, the melamine‐contaminated milk scandal of 2008 (Knight, Gao, Garret, & Deans, 2008). For this reason, many Chinese consumers prefer to buy imported pork rather than locally produced pork and do not only consider the price of the meat but also increasingly factors such as safety, quality, and health (Henchion, McCarthy, Resconi, & Trov, 2014).…”

Section: Introductionmentioning

confidence: 99%

Which product characteristics are preferred by Chinese consumers when choosing pork? A conjoint analysis on perceived quality of selected pork attributes

Verkuil

Reinbach

et al. 2017

Food Science & Nutrition

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Due to the economic growth achieved by China over the past 20 years, Chinese consumers have changed their purchasing behavior regarding meat. Instead of buying locally produced pork, they are increasingly willing to purchase imported pork. A conjoint analysis investigated how intrinsic pork attributes (fat content and processing) and extrinsic pork attributes (origin, price, and packaging) relate to the perceived quality of pork and the choices made by Chinese consumers. A questionnaire distributed among a sample of Chinese consumers (n = 81) revealed that processing (fresh/frozen) is the most important determinant of pork choice (36%), followed by fat content (27%), origin (18%), price (12%), and packaging (6.6%). Estimates of utility showed that Chinese consumers value fresh pork highly (0.147), followed by lean pork (0.111) and pork imported from countries other than China (0.073). The findings indicate that Chinese consumer's value both intrinsic and extrinsic attributes, and these results may help the meat industry improve China's competitive meat market by developing new and more products that are tailored to the needs of the consumer.

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Quest for social safety in imported foods in China: Gatekeeper perceptions

Cited by 52 publications

References 22 publications

Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

Chinese import demand for wine: evidence from econometric estimations

Which product characteristics are preferred by Chinese consumers when choosing pork? A conjoint analysis on perceived quality of selected pork attributes

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