Methoden-Lexikon Für Die Sozialwissenschaften 2014
DOI: 10.1007/978-3-531-18889-8_18
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Cited by 4 publications
(7 citation statements)
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“…A principal component analysis was applied for this article using the varimax rotation method and Kaiser Normalization. The varimax rotation was exerted because the variance of the squared loadings reaches the maximum value with this rotation and, thus, facilitates the interpretation, as the assignment of statements to the respective factors is simplified [ 34 ]. Despite the variables of the Unified Theory of Acceptance and Use of Technology, Likert-scaled items on farmers’ trust and technology readiness with respect to behavioral intention and use of smart products on their farms were included in the factor analysis.…”
Section: Methodsmentioning
confidence: 99%
“…A principal component analysis was applied for this article using the varimax rotation method and Kaiser Normalization. The varimax rotation was exerted because the variance of the squared loadings reaches the maximum value with this rotation and, thus, facilitates the interpretation, as the assignment of statements to the respective factors is simplified [ 34 ]. Despite the variables of the Unified Theory of Acceptance and Use of Technology, Likert-scaled items on farmers’ trust and technology readiness with respect to behavioral intention and use of smart products on their farms were included in the factor analysis.…”
Section: Methodsmentioning
confidence: 99%
“…Die Wechselwirkung zwischen einer Berufsgruppe und der Gesellschaft ist auch bei der Wirkung von Digital Storytelling beobachtbar. Aus einer soziologischen Perspektive gibt es drei Analyseebenen, die Mikro-, Meso- und Makroebene, mit denen sich die Wechselwirkungen erklären lassen 18 . Wird durch Digital Storytelling ein Input auf der Mikroebene gegeben, besteht die Möglichkeit einer Wahrnehmungsveränderung auch auf den anderen Ebenen.…”
Section: Besonders Und Effektivunclassified
“…In this process, subjects or objects of an area of study are classified by means of grouping processes based on previously defined characteristics ( 14 ). Thus, type-building ( 15 – 17 ) sorts facts according to comparable characteristics (such as e.g., attitudes toward organic food, sports behavior, or the behavior of individuals in group work, etc.) ( 18 ).…”
Section: Introductionmentioning
confidence: 99%
“…( 18 ). The aim of type-building is to reduce the diversity of data to a few workable and meaningful terms ( 15 ) and thus reduce the complexity of situational or personal constructs ( 19 ). This approach can be implemented using qualitative methods as well as quantitative methods.…”
Section: Introductionmentioning
confidence: 99%
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