2006
DOI: 10.1016/j.jbusres.2006.01.002
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R&D intensity and commercialization orientation effects on financial performance

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Cited by 239 publications
(168 citation statements)
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References 44 publications
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“…This result is in line with the work of Lin, Lee, and Hung (2006), Dekimpe and Hanssens, (1995), Jedidi, Mela and Gupta (1999), Fee, Hadlock and Pierce (2009, and Joshi and Hanssens (2010. It indicated that investors perceived positively the companies' investment decision and expected it could provide a significant return soon.…”
Section: Findings and Discussionsupporting
confidence: 88%
See 1 more Smart Citation
“…This result is in line with the work of Lin, Lee, and Hung (2006), Dekimpe and Hanssens, (1995), Jedidi, Mela and Gupta (1999), Fee, Hadlock and Pierce (2009, and Joshi and Hanssens (2010. It indicated that investors perceived positively the companies' investment decision and expected it could provide a significant return soon.…”
Section: Findings and Discussionsupporting
confidence: 88%
“…In the other side, by using a sample of 143 firms from the pharmaceutical industry, Lin, Lee, and Hung (2006) found a significant positive effect on firm value at the stock exchange of an interaction effect between R&D intensity and commercialization measured by expenditure on marketing. In the context of marketing, investments in advertising have been the most studied and their effects have been found to have a positive longterm effect on different financial performance indicators (e.g.…”
Section: Decision and Firm Performancementioning
confidence: 98%
“…Studies on the relationship between R&D capability and patentability are very wide in their range, have been deeply conducted and appeared to generally have positive effects (Artz et al, 2010;Hall and Bagchi-Sen, 2002;Hall and Ziedonis, 2001;Lin et al, 2006;Reitzig and Puranam, 2009;Romijn and Albaladejo, 2002;Somaya et al, 2007;Souitaris, 2002). Romijn and Albaladejo (2002), in their study on 33 of small enterprises related to electronics and software in southeastern district of England, proved that the capabilities of R&D has a correlation with the performance.…”
Section: Randd Capability and Performancementioning
confidence: 99%
“…Research and development can enhance intellectual market-based assets and, in turn, develop marketing strategies to compete with other competitors in the market (Frels, et al, 2003;O'Brien, 2003). These marketing strategies can result in value for the brand and the firm (Lin, et al, 2006). These relational and intellectual market-based assets can intertwine to create a unique competitive edge for a firm in a marketplace (Srivastava, et al, 1998).…”
Section: New Approach: Market-based Assetsmentioning
confidence: 99%