R&amp;D Project Selection Incorporating Customer-Perceived Value and Technology Potential: The Case of the Automobile Industry

Lee, Sungjoo; Cho, Chanwoo; Choi, Jae-Hong; Yoon, Boram

doi:10.3390/su9101918

Cited by 13 publications

(7 citation statements)

References 49 publications

(51 reference statements)

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“…Chebat and Michon (2003) found that environmental cues of ambiance directly affected shoppers' perceptions and that customers' pleasure was increased by more positive ambient conditions. Similarly, Cho and Lee (2017) recognized a optimistic relationship between environmental prompts such as ambient condition and the level of customers' pleasure and purchase intention. Further literature also supports that ambiance evokes consumers' positive behavioral responses.…”

Section: Elements Of Retailscapementioning

confidence: 99%

Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in Riyadh

Almotairi¹

2021

IRMM

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This research aimed to explore the retailscape components and identify the mediation impact of customer mood between retailscape elements and customer joy evidence from Retail Stores in Riyadh. The researcher identifies the research variables based on a critical review of previous literature. The research sample consists of 289 respondents from the population which includes customers of grocery retail stores in Riyadh. SEM by using smart PLS wad conducted as an analysis tool. The research concludes that retailscape elements can influence customer joy and customer patronage. As well as, the results indicate that mood of customer mediate the relationship between customer joy and retailscape. Finally, the researcher recommended that more future research may conduct and address more factors such as behavioral intentions and customer satisfaction.

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Section: Elements Of Retailscapementioning

confidence: 99%

Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in Riyadh

Almotairi¹

2021

IRMM

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“…Nevertheless, little effort has been made to reflect customer-perceived value in establishing criteria to select innovation projects. This applies also, as [17] stated, to the reflection of their interest in innovative, environmentally friendly product features. In the CE context, specific preferences and the role of the end-users of more sustainable cars such as electric vehicles (EVs) and biofuels are unknown so far.…”

Section: Ce Innovation Ecosystems and User Integration In The Automotmentioning

confidence: 87%

“…Ref. [17] emphasized the importance of considering customer-perceived values in establishing selection criteria in innovation management decisions. Likewise, they stressed that the automotive industry is substantially a business-to-consumer sector, in which incorporating customer requirements is critical to innovation.…”

Section: Ce Innovation Ecosystems and User Integration In The Automotmentioning

confidence: 99%

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Sustainable Circular Mobility: User-Integrated Innovation and Specifics of Electric Vehicle Owners

et al. 2020

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The circular economy (CE) represents an environmentally and sustainability-focused economic paradigm that has gained momentum in recent years. Innovation ecosystems are the evolving interconnected sets of actors, activities, artefacts, and institutions who are vital to the innovative performances of single actors or actor groups consisting largely of firms in the products and services sector. To develop sustainable CE ecosystems, participating firms need to involve the consumers and users in their innovation processes. The automotive industry is to a large extent an industry in which incorporating customer requirements in product development is critical to success. In addition, growing expectations and growing awareness of environmental issues drive the industry to develop environmentally friendly products. However, CE solutions and, specifically, sustainable tyres have not yet been given due consideration. Likewise, the specific preferences of the end-users of sustainability-focused cars such as electric vehicles (EVs) and users of biofuels are unknown in the CE context so far. Based on the current state of research, this article addresses an important, unexplored topic of product circularity. Being the first article on consumer interests and active contributions to CE automotive products, it also extends the first articles on CE software products. A survey of 168 traditional car owners (no EV/biofuels users), 29 users of biofuels, and 40 EV affine consumers was conducted in Germany to create an empirical foundation for the specification of CE configuration software for sustainable automotive products, particularly sustainable tyres. The results show different preferences among these user groups, but also the importance of other characteristics not captured by the distinction by car ownership. In particular, the perception of climate change and the use of test reports or rating portals were variables that had significant influence on configuration preferences.

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“…The existing studies are mostly related to the project selection itself or approached by introducing new methodologies to select the projects, not considering market-related factors. Lee et al [20] addressed R&D project selection with customer-perceived value and technological potential. However, the study was not extended to consider market-related factors such as sales.…”

Section: Introductionmentioning

confidence: 99%

Project Portfolio Selection Considering Total Cost of Ownership in the Automobile Industry

Lee

Choi

2019

Sustainability

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Project portfolio selection for developing a new product is critical to a company because the attributes of the project reflect on the price, quality, and functionality of the developed product. The market evaluates the developed product and the assessment of the product value determines its sale on the market. The project portfolio selection and sales are interconnected from a corporate perspective. The automobile industry is an industry which responds to the issue of business sustainability sensitively because their business directly relates to the environment. In this study, business sustainability was approached through the perspective of total cost of ownership (TCO) embedded into the project selection model after the attributes of the project, investment and efficiency, and the TCO of the product were combined to generate a sales function. The sales and revenue models were proposed, and the validity of the models was confirmed using a case from the automobile industry. As a result of the experiments, the sales model tended to show that the market share increased by selecting the proper number of projects to maximize sales. In contrast, the revenue model showed a tendency to select projects more than the sales model in order to maximize the profits of the company. By suggesting project selection models in a new perspective different from the ones in existing studies, this study is valuable with regard to the fact that the suggested models preserve project interrelationships, TCO, and product sales in a practical manner to enhance business sustainability.

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R&D Project Selection Incorporating Customer-Perceived Value and Technology Potential: The Case of the Automobile Industry

Cited by 13 publications

References 49 publications

Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in Riyadh

Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in Riyadh

Sustainable Circular Mobility: User-Integrated Innovation and Specifics of Electric Vehicle Owners

Project Portfolio Selection Considering Total Cost of Ownership in the Automobile Industry

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