Race and attitude formation in HIV/Aids fear advertising

Terblanche-Smit, Marlize; Terblanché, Nic S.

doi:10.1016/j.jbusres.2009.02.008

Cited by 29 publications

(15 citation statements)

References 18 publications

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“…Several studies found evidence for this proposition (Basil, Basil, Deshpande, & Lavack, 2013; Roberto & Goodall, 2009; Smalec & Klingle, 2000; Terblanche-Smit & Terblanche, 2010; Witte & Allen, 2000; Witte, Berkowitz, Cameron, & McKeon, 1998). For example, in a survey, Roberto and Goodall (2009) used median split to divide respondents into four groups based on their levels of perceived threat and efficacy and found that the high threat/high efficacy group had the highest message acceptance (behavioral intentions and behavior at both the initial and follow-up survey).…”

Section: The Extended Parallel Process Modelmentioning

confidence: 98%

“…For example, in a survey, Roberto and Goodall (2009) used median split to divide respondents into four groups based on their levels of perceived threat and efficacy and found that the high threat/high efficacy group had the highest message acceptance (behavioral intentions and behavior at both the initial and follow-up survey). In an experiment pertaining to safe sexual behavior, Terblanche-Smit and Terblanche (2010) manipulated levels of threat (low, medium, and high) and although they did not manipulate efficacy, measured efficacy was relatively high (e.g., 3.9-4.0 on a 5-point scale). They found that attitude towards the message was more positive in higher threat groups.…”

Section: The Extended Parallel Process Modelmentioning

confidence: 99%

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Scaring the Snus Out of Smokers: Testing Effects of Fear, Threat, and Efficacy on Smokers’ Acceptance of Novel Smokeless Tobacco Products

Popova

2013

Health Communication

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Novel smokeless tobacco products (such as snus) are aggressively promoted to smokers by the tobacco companies. The Extended Parallel Process Model (EPPM; Witte, 1992) was used to evaluate the current perceptions of threat, efficacy, attitudes, and behavioral intentions regarding snus in a nationally representative sample of 1,836 smokers. Participants were then exposed to messages designed to discourage smokers from trying snus. On average, smokers perceived health threats of snus as somewhat serious, but believed they can effectively avert this threat. Support was found for the EPPM's proposition that when efficacy is high, greater perceived threat is associated with greater desired outcomes (less favorable attitudes towards snus and lower behavioral intentions to try snus in the future). No support was found for the proposition that when perceived efficacy is low, greater threat is associated with greater message rejection. Instead, message rejection was explained by fear felt while exposed to the anti-smokeless ads. This finding indicates the need to more clearly distinguish between cognitive (danger control) and affective (fear control) responses posited by the EPPM.

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Section: The Extended Parallel Process Modelmentioning

confidence: 98%

Section: The Extended Parallel Process Modelmentioning

confidence: 99%

Scaring the Snus Out of Smokers: Testing Effects of Fear, Threat, and Efficacy on Smokers’ Acceptance of Novel Smokeless Tobacco Products

Popova

2013

Health Communication

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“…In the current context, the inherent risks associated with texting while driving could be highlighted by using either a rational or an emotional appeal. However, some researchers have suggested that emotional appeals may be more effective than rational appeals in dealing with a variety of social issues (Terblanche‐Smit and Terblanche ). Empirical findings have supported this assertion in the context of health campaigns designed to address AIDS/HIV (Flora and Maibach ) and more closely related to our investigation, road safety (Elliott ).…”

Section: The Focus Of Our Subsequent Investigationmentioning

confidence: 99%

Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions

Kareklas

Muehling

2014

Journal of Consumer Affairs

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Texting while driving is becoming a problem of epidemic proportion, causing thousands of fatalities each year. However, surprisingly few academic studies to date have examined this issue in a social marketing context. We address this research void by reporting the findings of two empirical studies-the first, an exploratory study of drivers' perceptions of texting while driving; the second, an experimental examination of the relative effectiveness of mortality salience (MS) primes in public service announcements (PSAs). Employing theory derived from the MS literature, we find that when verbal and/or visual cues to death/dying were used, participants' attitudes and behavioral intentions were altered in a positive direction. As compared to a control group, the primed PSAs produced less favorable attitudes and reduced intentions to text while driving in the future. Implications of these findings for consumers, social marketers, and policymakers are discussed, and future research directions are provided.

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“…Participants who were worried about influenza had a higher level of knowledge, potentially through increased information gathering and/or attention to public health messages. Worry about health issues has been shown to encourage positive attitude and behavior change, hence the use of fear appeals in certain health campaigns ( Witte and Allen, 2000 ; Terblanche-Smit and Terblanche, 2008 ). The use of fear appeals through influenza public service announcements has been suggested as a feasible way to ‘enhance communications and compliance of recommended health behavior’ ( Siu, 2010) .…”

Section: Discussionmentioning

confidence: 99%

Knowledge about pandemic influenza preparedness among vulnerable migrants in Thailand

Hickey

Gagnon

Jitthai³

2014

Health Promot. Int.

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This study was designed to assess factors associated with a high level of knowledge about influenza among displaced persons and labor migrants in Thailand. We conducted a cross-sectional study of 797 documented and undocumented migrants thought to be vulnerable to influenza during the early stages of the 2009 H1N1 pandemic. Data were collected on socio-demographic factors, migration status, health information sources, barriers to accessing public healthcare services and influenza-related knowledge using a 201-item interviewer-assisted questionnaire. Among the different types of influenza, participants' awareness of avian influenza was greatest (81%), followed by H1N1 (78%), human influenza (61%) and pandemic influenza (35%). Logistic regression analyses identified 11 factors that significantly predicted a high level of knowledge about influenza. Six or more years of education completed [odds ratio (OR) 6.89 (95% confidence interval (CI) 3.58-13.24)] and recent participation in an influenza prevention activity [OR 5.27 (95% CI 2.78-9.98)] were the strongest predictors. Recommendations to aid public health efforts toward pandemic mitigation and prevention include increasing accessibility of education options for migrants and increasing frequency and accessibility of influenza prevention activities, such as community outreach and meetings. Future research should seek to identify which influenza prevention activities and education materials are most effective.

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Race and attitude formation in HIV/Aids fear advertising

Cited by 29 publications

References 18 publications

Scaring the Snus Out of Smokers: Testing Effects of Fear, Threat, and Efficacy on Smokers’ Acceptance of Novel Smokeless Tobacco Products

Scaring the Snus Out of Smokers: Testing Effects of Fear, Threat, and Efficacy on Smokers’ Acceptance of Novel Smokeless Tobacco Products

Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions

Knowledge about pandemic influenza preparedness among vulnerable migrants in Thailand

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