Race and Penalized Sports Behaviors

Simons, Herbert D.

doi:10.1177/10126902030381001

Cited by 16 publications

(20 citation statements)

References 24 publications

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“…Trash-talking is defined as the action of offending one's competitor verbally (Simons, 2003). It is often found in the world of highly competitive team sports, such as football or soccer (Rainey & Granito, 2010).…”

Section: Trash-talking and Schadenfreudementioning

confidence: 99%

The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes

Japutra¹,

Ekinci²,

Simkin³

et al. 2014

Mark. Rev.

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Brand attachment recently has received great attention among practitioners and academics alike. Scholars consider brand attachment a key requisite in consumer-brand relationships that create favourable consumer behaviours such as positive brand attitudes and brand loyalty. Few studies, however, examine the detrimental outcomes of brand attachment. In this paper, we develop a conceptual framework that explores how brand attachment may explain detrimental consumer behaviours, such as oppositional brand loyalty and antibrand actions. We investigate consumers' trash-talking and schadenfreude in brand communities and their subsequent outcomes. Our framework reveals that the link between brand attachment and oppositional brand loyalty is driven by consumers' social identity and sense of rivalry. Furthermore, we put forward that brand attachment leads to anti-brand actions when relationships deteriorate. We identify two factors behind the deterioration: (1) companies' opportunism activities, and (2) incongruity between consumers' values and the brand's values. Theoretical and managerial implications are discussed arising from our emerging 'dark side' brand attachment framework.

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Section: Trash-talking and Schadenfreudementioning

confidence: 99%

The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes

Japutra¹,

Ekinci²,

Simkin³

et al. 2014

Mark. Rev.

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show abstract

“…Research on trash-talking usually came from the world of sport (e.g. Simons, 2003;Rainey & Granito, 2010). However, these days, it is easy to find pertinent research outside the world of sport as consumers engage with trash talking about rival brands.…”

Section: H1b Ideal Self-congruence Positively Affects Compulsive Buyingmentioning

confidence: 99%

The role of ideal self-congruence and brand attachment in consumers’ negative behaviour

Japutra

Ekinci

Simkin

et al. 2018

EJM

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Purpose-The purpose of this study is to investigate the role of ideal self-congruence in instigating two types of negative consumer behaviours-compulsive buying and external trash-talking-and the mediating role of brand attachment on these relationships. Design/methodology/approach-Two studies were designed using SEM methodology. Study 1a was based on a mail survey of 280 respondents, whereas Study 1b was based on an electronic survey of 152 respondents. Study 1b was conducted to test the external validity of the research model. Findings-In Study 1a, ideal self-congruence affects emotional brand attachment and in turn emotional brand attachment affects compulsive buying behaviour and external trash-talking. The mediation analysis indicates that emotional brand attachment mediates the relationships. Study 1b offers support to the results of Study 1a. Practical implications-From a practical point of view, this study is useful for policy makers seeking to regulate and prevent excessive consumerism. For marketers, they should understand that brand attachment leads to compulsive buying and external trash-talking, which may provide immediate benefit for the brand or the firm. However, marketers should understand that these two negative behaviours may harm the firm image and consumers' well-being in the long run. Social implications-Apart from practical implications, firms should consider alleviating compulsive buying as it is harmful to society. Similarly, excessive external trash-talking may lead to physical aggression. Consumers expect firms to be socially responsible. Thus, firms should start conducting activities that promote responsible shopping and reduce external trash-talking. Originality/value-The study highlights a dark side of ideal self-congruence and brand attachment. The results suggest that ideal self-congruence with the help of emotional brand attachment predicts compulsive buying behaviour and external trash-talking. This may not only damage brand image but also the consumers' well-being.

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“…This refers to spontaneous expression of self, i.e., one's stamp of uniqueness in style and behavior . People are assumed to be interdependent but can demonstrate a style that is uniquely their own .…”

Section: Cultural Considerationsmentioning

confidence: 99%

“…People are assumed to be interdependent but can demonstrate a style that is uniquely their own . Examples include improvisations in movement, music, clothing, walking style, athletic performance, and language . Expressive individualism is an important component of African American learning styles, with creative, adaptive, novel, and simultaneous stimulation preferred .…”

Section: Cultural Considerationsmentioning

confidence: 99%

Designing culturally sensitive dietary interventions for African Americans: review and recommendations

et al. 2013

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Despite consensus that dietary intervention programs should be culturally sensitive, relatively little is known about approaches to developing culturally sensitive interventions. With a focus on African Americans, the present review summarizes the existing literature on cultural considerations when working with this population and suggests strategies for the development of culturally sensitive interventions to modify the dietary practices of African Americans. Interventions to improve dietary behaviors and nutritional status among African Americans are needed urgently in order to reduce morbidity and mortality from diet-related diseases in this population. Findings are intended to serve as a guide for future research and practice on culturally sensitive approaches for effecting such changes.

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Race and Penalized Sports Behaviors

Cited by 16 publications

References 24 publications

The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes

The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes

The role of ideal self-congruence and brand attachment in consumers’ negative behaviour

Designing culturally sensitive dietary interventions for African Americans: review and recommendations

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