“…Disney, as one of the largest and most influential creators of films and television series targeted towards children, has had its content widely analysed for the prevalence of gender stereotypes (England et al, 2011;Hine et al, 2018a;Towbin et al, 2004, Primo, 2018Dundes, & Streiff, 2016;Giroux & Pollock, 2010;Streiff & Dundes, 2017a;Streiff & Dundes, 2017b). Such studies have subsequently criticised the Disney corporation for portraying stereotypical depictions of gender, particularly within its animated feature length films (Sammond, 2019;Wells, 2002;Whitley, 2013). Many of these studies either focus on or at least include films which belong to the Disney princess franchise, created in 2001 to enable Disney to successfully market (and thus profit from) the oldest and much-loved Disney princess animations (such as Snow White and the Seven Dwarfs, 1937) alongside the more recent princess releases (such as The Little Mermaid, Clements & Musker, 1989).…”