2003
DOI: 10.1080/716100430
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Racial Ideology, Model Minorities, and the "Not-So-Silent Partner:" Stereotyping of Asian Americans in U.S. Magazine Advertising

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Cited by 125 publications
(47 citation statements)
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“…Similarly, age stereotypes are often coupled with media stereotypes of Asians and Asian Americans as professional and authoritative figures. These foster the subtype of tech‐savvy Asian American young adults propagating the “model minority” stereotype in magazine ads (Paek & Shah, ).…”
Section: Where We Have Beenmentioning
confidence: 99%
“…Similarly, age stereotypes are often coupled with media stereotypes of Asians and Asian Americans as professional and authoritative figures. These foster the subtype of tech‐savvy Asian American young adults propagating the “model minority” stereotype in magazine ads (Paek & Shah, ).…”
Section: Where We Have Beenmentioning
confidence: 99%
“…Basically, the media assist people in developing schemas (Gorham, 1999;N. D. Hall, 1980;Paek & Shah, 2003); thus, examining the stereotypes journalists convey in their coverage, including political candidates and campaigns, is critical. This project will not examine the effects of this coverage on audiences, for that is well established.…”
Section: Theoretical Foundationmentioning
confidence: 99%
“…McGowan and Lindgren (2006) defined it as "the belief that 'Asian Americans, through their hard work, intelligence, and emphasis on education and achievement, have been successful in American society'" (p. 331). This myth is reinforced in various ways, including the belief that Asians love technology (Paek & Shah, 2003), have no interest in sports (Lapchick, 2006), and are expected to perform well academically, even if they are recent immigrants assimilating to American culture (Lee, 1996).…”
Section: Asian Representation Scholarshipmentioning
confidence: 99%