Racio analysis of companies in the textile industry of Serbia: Comparison of financial results with online and offline scope of work

Abstract

The well-known goal of business operations is profit maximization, but nevertheless, the survival and development of the company are also goals that must be closely related to profit maximization. The subject of research in this paper is a comparative analysis of the financial performance of selected companies operating in the textile industry of the Republic of Serbia, and the selection criteria was made by searching Web presentations and social networks of the first ten results from the previously listed step. The aim of the research is to point out the necessity of having the best possible interpretation on the Internet, since in the world we live in, without electronic commerce, companies cannot expect satisfactory financial results-because customers are on the Web. The results of the case study show that it is already necessary today to have an adequate internet presentation, upgraded with content on social networks and an e-store, with the possibility of simpler purchases, payments, cheaper delivery, i.e. the entire package of products and services.