Objective: To find the influence of aerosols on the sun rays arriving at the surface and to measure aerosol radiative forcing over Kanpur, Indo-gangetic basin. The study was performed during period 2001-2015. Methodology: The present work is credited to the availability of data through the network relying on the ground based optical observations obtained with the help of ground based instrument called Cimel sun photometer using AERONET (Aerosol Robotic Network) radiative transfer model with particular focus on Indo-Gangetic plain over Kanpur. The aerosol radiative forcing at the surface, atmosphere and top of atmosphere has been computed with the help of radiative transfer approach depending on AERONET aerosol retrievals. Findings: Our study investigated the seasonal and spectral variations of ARF along with aerosol radiative forcing with special reference to Kanpur region (IGP) by using AERONET data. The monthly average (±σ) ARF during the entire observational period (2001-2015), at three levels i.e., surface (ARFSFC), atmosphere (ARFATM) and the atmospheric top (ARFTOA) are recorded as-89.6 ± 18.6 Wm-2, +64.4 ± 16.5 Wm-2 and-25.2 ± 6.8 Wm-2 respectively. From the ARF measurements, it is found that there is a large reduction in surface arriving solar rays due to presence of absorbing and scattering types of aerosols. Novelty: Since this study provides an overview of the present state of prevailing aerosols and their climatic effects. So, findings may be used to create an aerosol climate map for the region under study.