Radiology Content on TikTok: Current Use of a Novel Video-Based Social Media Platform and Opportunities for Radiology

Lovett, Jessica T.; Munawar, Khalid; Mohammed, Sharon; Prabhu, Vinay

doi:10.1067/j.cpradiol.2020.10.004

Cited by 42 publications

(18 citation statements)

References 50 publications

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“…Such an understanding might also be relevant because recent research suggests that TikTok can be a potent channel to inform young persons on health-relevant information (10)(11)(12), on official information release from the government (13), political discussions (14), tourism content (15), live online sales (16), and even educational content (17). There even have been video-posts analyzed in a scientific paper related to radiology (18). Clearly, young TikTok users are also confronted with harmful health content, including smoking of e-cigarettes (19).…”

Section: Introductionmentioning

confidence: 99%

On the Psychology of TikTok Use: A First Glimpse From Empirical Findings

Montag

Yang

Elhai

2021

Front. Public Health

221

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TikTok (in Chinese: DouYin; formerly known as musical.ly) currently represents one of the most successful Chinese social media applications in the world. Since its founding in September 2016, TikTok has seen widespread distribution, in particular, attracting young users to engage in viewing, creating, and commenting on “LipSync-Videos” on the app. Despite its success in terms of user numbers, psychological studies aiming at an understanding of TikTok use are scarce. This narrative review provides a comprehensive overview on the small empirical literature available thus far. In particular, insights from uses and gratification theory in the realm of TikTok are highlighted, and we also discuss aspects of the TikTok platform design. Given the many unexplored research questions related to TikTok use, it is high time to strengthen research efforts to better understand TikTok use and whether certain aspects of its use result in detrimental behavioral effects. In light of user characteristics of the TikTok platform, this research is highly relevant because TikTok users are often adolescents and therefore from a group of potentially vulnerable individuals.

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Section: Introductionmentioning

confidence: 99%

On the Psychology of TikTok Use: A First Glimpse From Empirical Findings

Montag

Yang

Elhai

2021

Front. Public Health

221

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“…Although there was no formal evaluation of the quality of concussion/head injury-related videos in our study, many of the videos retrieved appeared to be of a low content quality (i.e., did not promote best-practice recommendations related to recovery following concussion). In keeping with the findings of Lovett et al (2021) who recommended radiologists adopt TikTok to create clinical content for professional engagement, we propose that sports medicine clinicians should consider the use of this platform to share best-practice concussion information in a similar manner.…”

Section: Discussionmentioning

confidence: 87%

Not Just for Dancing? A Content Analysis of Concussion and Head Injury Videos on TikTok

Carter

Hall

Ketcham

et al. 2021

Front. Sports Act. Living

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Social media platforms are an accessible and increasingly used way for the public to gather healthcare-related information, including on sports injuries. “TikTok” is currently one of the fastest-growing social media platforms worldwide, and it is especially popular amongst adolescents and young adults. The widespread use and popularity of TikTok suggests that this platform has potential to be a source for healthcare information for younger individuals. The aim of this study was to gain a preliminary understanding of the concussion/head injury-related information on TikTok, and to gauge if TikTok could serve as a platform for concussion education. This exploratory study used a systematic search strategy to understand more about how concussion is being portrayed through TikTok videos. Using the keywords “concussion” and “head injury,” 200 videos were downloaded from TikTok and 43 videos were excluded. Of the 92 videos retrieved using the keyword “concussion,” 95% (n = 88) had more than 100,000 views and 6% (n = 10) had been viewed more than 10 million times. Over half, 54% (n = 50) of the “concussion” videos depicted individuals “playing around” and getting hit in the head, whilst only 1% (n = 1) of the TikTok videos were categorized as “explaining concussion facts.” The large numbers of views of concussion-related TikTok videos demonstrates the popularity of this platform and indicates that healthcare organizations should consider TikTok as a potential means for concussion education amongst younger individuals.

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“…KPIs are formulated based on the results of previous relevant research study literature, including the value of SEO, page views, and unique visitors on the website, number of cross-promotion brands, number of cause-related marketing programs, customer service operational time, and frequency of participating in exhibitions [7]. Then, the number of followers, viewers, and likes on Tiktok [29], the number of episodes and webisode viewers, the number of contest participants, the number of mobile billboards vehicles [19], the number of ratings and reviewers on mobile apps [30], the number of downloads on mobile apps [5], and the number of likes for influencer marketing posts [31] [32].…”

Section: Marketing Communication Recommendationsmentioning

confidence: 99%

Marketing Communication Program Design of Online Travel Agent Kliktrip Using Benchmarking and Analytical Hierarchy Process Methods

Damayanti

Wulandari

Rendra

2024

IJIES

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Kliktrip is an Online Travel Agent (OTA) that has trip & activities facilities and was established in 2018 in Bandung. Kliktrip sales are still experiencing a decline due to low public awareness of Kliktrip which is seen through the number of downloads on mobile apps and Instagram followers. Kliktrip sales are still experiencing a decline and public awareness of Kliktrip is still low because Kliktrip has not implemented 7 out of 8 marketing communication mix optimally. Therefore, research was conducted to design an effective marketing communication program for Kliktrip by using benchmarking and Analytical Hierarchy Process (AHP) methods. Based on the results of AHP data processing, it can be seen that the selected benchmark partner is Explorer.id with a total priority vector value of 0.44 and benchmark results with Explorer.id concluded that Kliktrip needs to increases the value of SEO, page views, and unique visitors on the website, creates a Tiktok’s account, webisode, and video podcasting, collaborates with cross-promotion, makes contests (giveaways), increase the number of downloads and reviewers on mobile apps, implementing mobile billboards and cause-related marketing, increasing customer service operational time, participating in exhibitions, and collaborating with influencers.

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Radiology Content on TikTok: Current Use of a Novel Video-Based Social Media Platform and Opportunities for Radiology

Cited by 42 publications

References 50 publications

On the Psychology of TikTok Use: A First Glimpse From Empirical Findings

On the Psychology of TikTok Use: A First Glimpse From Empirical Findings

Not Just for Dancing? A Content Analysis of Concussion and Head Injury Videos on TikTok

Marketing Communication Program Design of Online Travel Agent Kliktrip Using Benchmarking and Analytical Hierarchy Process Methods

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