We report the results of an experimental and theoretical study on the feasibility of a barium low pressure discharge as a potential new light source. Barium has a strong neutral resonance line at 553.5 nm, near the center of the eye's response curve, as well as several red and blue lines from barium ions. Due to the strong reactivity of barium with a wide variety of standard lamp materials, experiments were performed in arc tubes lined with yttria (Y 2 O 3 ). A wide range of parameter space was explored in buffer gas pressure ͑1-30 Torr͒, gas type ͑argon, neon, and krypton͒, barium temperature ͑400-760°C͒, and arc current ͑0.05-1.0 A͒. The numerical model qualitatively predicted the influence of these parameters on light output. However, the predicted efficacies of up to 100 lm/W were considerably higher than the measured values. The best positive column efficacy achieved was 50 lm/W in a sealed yttria lined quartz tube with 5 Torr argon operating at 400 mA at 760°C. Possible reasons for this discrepancy are discussed.