The spectral breadth of conjugated polymers gives these materials a clear advantage over other molecular compounds for organic photovoltaic applications and is a key factor in recent efficiencies topping 10%. However, why do excitonic transitions, which are inherently narrow, lead to absorption over such a broad range of wavelengths in the first place? Using single-molecule spectroscopy, we address this fundamental question in a model material, poly(3-hexylthiophene). Narrow zero-phonon lines from single chromophores are found to scatter over 200 nm, an unprecedented inhomogeneous broadening that maps the ensemble. The giant red shift between solution and bulk films arises from energy transfer to the lowest-energy chromophores in collapsed polymer chains that adopt a highly ordered morphology. We propose that the extreme energetic disorder of chromophores is structural in origin. This structural disorder on the single-chromophore level may actually enable the high degree of polymer chain ordering found in bulk films: both structural order and disorder are crucial to materials physics in devices.structure-property relations | conformational disorder | photophysics | organic solar cells D espite half a century of research into organic photovoltaics (1), the promise of versatile paint-on solar-cell modules based on conjugated polymers has prompted a present flurry of activity in the field (2-5). A particular appeal of such excitonic solar cells is that very little material is needed to efficiently absorb light. This is due to the fact that the oscillator strength of primary photoexcitations, electron-hole pairs with binding energies far exceeding kT, is focused in the excitonic transition. The obvious downside is that this concentration also means excitonic transitions are inherently narrow and usually offer only mediocre spectral overlap with the broad solar spectrum. How then can excitonic solar cells be designed with appropriate spectral breadth? Merely introducing energetic disorder in the underlying excitonic material should lead to low-energy traps, impeding charge harvesting.Although the optical and electronic properties of conjugated polymers are not perfectly suited to photovoltaics, their absorption spectra are surprisingly broad despite the excitonic nature of the transitions. Moreover, the diversity in functional characteristics revealed by varying processing conditions has fueled the quest to formulate robust structure-property relationships between the electronic and optical properties and the underlying polymer structure (6-12). Polythiophene derivatives have evolved into one of the chosen workhorse materials for solar-cell research (13,14). Early spectroscopic studies established extraordinary solvatochromic and thermochromic characteristics, which were attributed to large conformational changes in response to the immediate environment (15-17). It is little surprise then that such diversity in device characteristics exists when using these materials (4). Poly(3-hexylthiophene) (P3HT) (structure show...