Mott insulators with strong spin-orbit coupling have been proposed to host unconventional magnetic states, including the Kitaev quantum spin liquid. The 4d system α-RuCl3 has recently come into view as a candidate Kitaev system, with evidence for unusual spin excitations in magnetic scattering experiments. We apply a combination of optical spectroscopy and Raman scattering to study the electronic structure of this material. Our measurements reveal a series of orbital excitations involving localized total angular momentum states of the Ru ion, implying that strong spin-orbit coupling and electron-electron interactions coexist in this material. Analysis of these features allows us to estimate the spin-orbit coupling strength as well as other parameters describing the local electronic structure, revealing a well-defined hierarchy of energy scales within the Ru d states. By comparing our experimental results with density functional theory calculations, we also clarify the overall features of the optical response. Our results demonstrate that α-RuCl3 is an ideal material system to study spin-orbit coupled magnetism on the honeycomb lattice.Introduction.-A variety of novel electronic phases are predicted to emerge in the solid state due to the cooperative action of spin-orbit coupling and electron correlation [1]. One prominent example is the proposed realization of the Heisenberg-Kitaev model in a strongly spin-orbit coupled Mott insulator on the honeycomb lattice [2,3]. In this scenario, the combination of spin-orbit coupling and orbital degeneracy leads to the formation of j ef f = 1/2 pseudospins. The spatial anisotropy inherent to these pseudospins in turn yields bond-dependent, anisotropic exchange interactions that can be mapped onto a generalized Heisenberg-Kitaev model [4], which hosts a variety of unusual magnetic states, including the Kitaev quantum spin liquid [5]. Experimental work in this direction has focussed on honeycomb lattice iridates [6,7], although the electronic structure of these materials is complicated by structural distortions and electron itinerancy [8].