The present work explores a solid state route to synthesis of trivalent ions (Eu 3+ , La 3+ , etc.) doped NaTaO 3 with controlled nonstoichiometric chemistry and lattice parameters with an aim to exploring electronic structure and photocatalytic performance. All samples were fully characterized using X-ray diffraction (XRD), transmission electron microscopy (TEM), atomic absorption spectrophotometry, UV− vis diffuse reflectance spectroscopy, and photoluminescence measurement. By employing Eu 3+ as a model trivalent ion doped in NaTaO 3 lattice, the effects of siteselective doping and nonstoichiometric chemistry on the lattice parameters, band gap structure, photocatalytic activity toward methylene blue solution, and photocatalytic hydrogen evolution were systematically investigated. A nonstoichiometric Na/Ta molar ratio led to site-selective occupation of Eu 3+ ions which was changed from sole substitution to dual substitutions. Meanwhile, the nonstoichiometric Na/Ta molar ratio and site-selective occupation of Eu 3+ resulted in a monotonous lattice expansion and local symmetry distortion. Lattice variation, doping effects, and its relevant defect chemistry had a great impact on the ν 3 mode vibration of the O−Ta bond, which became asymmetric and shifted toward higher wavenumbers. Moreover, contrary to theoretical predictions, Eu 3+ -doped NaTaO 3 nanocrystals showed an abnormal narrowing of the band gap energies and weak visible light absorption with variation of Na/Ta molar ratios, which is thought to be related to doping effects, defect chemistry, and variation of lattice parameters. With well-defined lattice structure and defect centers and electronic structure via nonstoichiometric control and trivalent ions doping, the photocatalytic activity of trivalent ions-doped NaTaO 3 can be well regulated and optimized.