The photophysical and photochemical behavior of a 3H-naphtho [2,1-b]pyran compound substituted at position 8 by a p-nitroaniline group has been investigated by transient absorption spectroscopy in the femto/picosecond and nano/microsecond time domains. Measurements were undertaken at two different pump excitation wavelengths, adjusted in resonance with the lowest energy transition S 0 -S 1 (abs l max 392 nm) and with a higher energy transition S 0 -S n (abs l max 265 nm), respectively. In both cases, the results show the contribution of three transient species to the photoinduced processes: the excited S 1 and T 1 states of the initial ring-closed molecule and a long-lived colored species ascribed to a ring-opened photoproduct, attesting the presence of some photochromic activity. The S 1 and T 1 states are mainly localized on the p-nitroaniline substituent and do not contribute highly to the photochromic efficiency. The ring-opening photochromic process occurs essentially in r0.4 ps following excitation of the S n state, in competition with the relaxation to the S 1 state via internal conversion.