2015
DOI: 10.5296/ijhrs.v5i2.6040
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Ranking of the Determinants Affecting Students’ Attitude of a Higher Education Institution: Application of AHP

Abstract: With the higher education landscape getting increasingly competitive, the role of marketing has come to the surface. The current study is conducted to prioritise the determinants affecting the attitude of the students pursuing their studies in a particular business school at a private university of Bangladesh. Five criteria are considered in this regard where Analytic Hierarchy Process (AHP) is applied to rank the chosen criteria. The results derived through Expert Choice software version 11.0 indicate that pr… Show more

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“…Besides that, some researchers also discussed about the variables that influenced the behavior of private university students in Bangladesh. AHP is used to analyze the most important factor among promotional activities, quality of teachers, service provided, infrastructureof campus and co-curricular activities (Anam, Shahriyar, et al, 2015).…”
Section: Analytic Hierarchy Process (Ahp)mentioning
confidence: 99%
“…Besides that, some researchers also discussed about the variables that influenced the behavior of private university students in Bangladesh. AHP is used to analyze the most important factor among promotional activities, quality of teachers, service provided, infrastructureof campus and co-curricular activities (Anam, Shahriyar, et al, 2015).…”
Section: Analytic Hierarchy Process (Ahp)mentioning
confidence: 99%