New technologies have changed the way products are offered today: Nowadays the internet and social networks play a preponderant role in spreading, in a more efficient and dynamic sense, any kind of product. In this context, e-commerce is a modality for the sale of products and services, that admits the addition of these new technologies through the internet, which transforms it into a tool that allows the discovery of new uses, forms, and consumption habits. E-commerce allows to provide customers products and services with the highest quality, for this it is necessary to implement QR codes that can create a differentiating user experience where the products are displayed in the best possible way and accompany them with content that is valuable to consumers. In this way, it is intended to promote the efficient and rationalized use of all the resources that companies have and, at the same time, motivate the use of new technologies, as a strategic enabler and competitive differentiator, to overcome all their business objectives.