“…In many species with neurophysiologically mediated dynamic colour change, such as chameleons, conspicuous display coloration has evolved for social reasons via sexual selection and dynamic colour change allows animals to respond to a social or predatory cue by adjusting their signal according to a potential receiver's visual system (Stuart‐Fox et al ., , ; Stuart‐Fox & Moussalli, ). By contrast, dynamic colour change in frogs is slower because it is hormonally mediated (but see Kindermann et al ., ) and is typically studied in the context of camouflage and thermoregulation (Camargo et al ., ; Tattersall et al ., ); however, studies in species with ephemeral colour differences between the sexes (dynamic sexual dichromatism) indicate that dynamic colour change in frogs may also evolve for social purposes via sexual selection (Wells, ; Ries et al ., ; Doucet & Mennill, ; Sztatecsny et al ., , ; Rehberg‐Besler et al ., ; Kindermann & Hero, ).…”