“…There are several possible outcomes to consider with regard to the consequences or implications of the timing of internationalization (see, e.g., Kuivalainen et al, 2012). The response to an overarching question, 'what happens after early internationalization' (see, Casillas & Acedo, 2013;Kuivalainen et al, 2007;Zahra & George, 2002), could be, for example, about increasing commitment in international markets by opening up new markets or establishing subsidiaries that could make a focal company a so-called "micro-multinational"-a process we define as multinationalization (e.g., Vanninen, Kuivalainen, & Ciravegna, 2017). Some firms may also de-internationalize, or retreat toward their domestic market after an early spurt of foreign sales (Benito & Welch, 1997) and some might internationalize immediately after inception, then retrench inward, and perhaps at a later stage again become international (see, e.g., Bell et al, 2003;Casillas & Acedo, 2013).…”