Transport properties of particles and waves in spatially periodic structures that are driven by external time-dependent forces manifestly depend on the spacetime symmetries of the corresponding equations of motion. A systematic analysis of these symmetries uncovers the conditions necessary for obtaining directed transport. In this work we give a unified introduction into the symmetry analysis and demonstrate its action on the motion in one-dimensional periodic, both in time and space, potentials. We further generalize the analysis to quasi-periodic drives, higher space dimensions, and quantum dynamics. Recent experimental results on the transport of cold and ultracold atomic ensembles in ac-driven optical potentials are reviewed as illustrations of theoretical considerations.