2022
DOI: 10.34028/iajit/19/4/4
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Rating the Crisis of Online Public Opinion Using a Multi-Level Index System

Abstract: Online public opinion usually spreads rapidly and widely, thus a small incident probably evolves into a large social crisis in a very short time, and results in a heavy loss in credit or economic aspects. We propose a method to rate the crisis of online public opinion based on a multi-level index system to evaluate the impact of events objectively. Firstly, the dissemination mechanism of online public opinion is explained from the perspective of information ecology. According to the mechanism, some evaluation … Show more

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Cited by 57 publications
(22 citation statements)
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“…e generic data release strategy had an effect on or led to the abandonment of the environmental factors approach. As a result of the complexity of information distribution, symbolic interpretations might be confused and ambiguous [4][5][6][7][8].…”
Section: Introductionmentioning
confidence: 99%
“…e generic data release strategy had an effect on or led to the abandonment of the environmental factors approach. As a result of the complexity of information distribution, symbolic interpretations might be confused and ambiguous [4][5][6][7][8].…”
Section: Introductionmentioning
confidence: 99%
“…Since eWOM is a condition that consumers write down and use online and does not disappear immediately; on the contrary, other consumers can still see these messages after a long period of time [24]. On the Internet, when buyers search for goods or services, consumer opinions are stored for a long time and seen by most buyers, and become the reference point for buyers when purchasing goods or services [25][26][27][28][29]. Although eWOM is different from advertising, operational writers and messages that exaggerate eWOM must also be prevented.…”
Section: Introductionmentioning
confidence: 99%
“…In mainland China, online public opinion in a specific period of time mainly comes from commentary articles on the WeChat platform, heated discussions on Sina Weibo, posts and comments in online communities and popular search engine information rankings. The evolution of online public opinion related to COVID-19 is relatively complex, while the development of public opinion also presents a certain “life cycle” feature [ 34 ]. The information evolution of these major online platforms can basically reflect the various processes of the dynamic evolution of online public opinion [ 35 ].…”
Section: Methodsmentioning
confidence: 99%