This contribution describes the synthesis and structural characterization of a triaminoguanidinium (TAG)-based ligand [H 6 (OMe) 3 L imin ]BF 4 (1) containing imine bonds (L imin ) and its reduction with a dimethylamino borane complex to the corresponding amine compound (L amin )[H 9 (OMe) 3 L amin ]OTs (2). In solution, both ligands are C 3 -symmetric but crystal structures show the great influence of the reduction on the molecular structure. We show that the planar imine ligand is converted to a highly flexible compound which has nine potential coordination sites, three phenoxy and six amine donors, for binding metal ions. First solid state structures of 1:1 (metal:ligand) coordination compounds with Sn IV and Zr IV are presented. Sn IV exhibits an octahedral coordination sphere and is bound in a facial [ONN] coordination pocket. Zr IV is pentagonal bipyramidal coordinated and the ligand stabilizes this with its'[ONNO] binding sites.