The strong light emission of organic luminogens in the aggregated state is essential to their applications as optoelectronic materials with good performance. In this review, with respect to the aggregation‐induced emission and room‐temperature phosphorescence luminogens, the important role of molecular packing modes is highlighted. As demonstrated in the selected examples, the molecular packing status in the aggregate state is affected by many factors, including the molecular configurations, the inherent electronic properties, the special functional groups, and so on. With the consideration of all these parameters, the strong fluorescence and phosphorescence in the aggregated state could be achieved in the rationally designed organic luminogens, providing some guidance for the further development.