Razvoj i funkcije kupovnih centara u Zadru

Jakovčić, Martina; Rendulić, Ivica

doi:10.15291/geoadria.569

Cited by 1 publication

(3 citation statements)

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“…In July of 2015, two shopping centres operated in Zadar -Supernova and the Shopping centre Relja (City Galleria). City Galleria is the first shopping centre built in Zadar, located on the street Murvička 1. nadograđen drugi dio centra naziva City Galleria 2, s dodatnim trgovačkim i zabavnim sadržajima (Jakovčić, Rendulić, 2008.). Trgovački centar Supernova otvoren je 11. studenog 2010.…”

Section: Shopping Centres In the Settlement Of Zadarmentioning

confidence: 99%

“…1.). Na temelju parametra It was finished in 2008 when the second wing of the centre called City Galleria 2 was built, with additional stores and entertainment facilities (Jakovčić, Rendulić, 2008). The shopping mall Supernova was opened on 11 November, 2010.…”

Section: Određivanje Užega I šIrega Tržišnog Područjamentioning

confidence: 99%

“…In the shopping centre Supernova the spaces are more compact, bigger, and thus more attractive for famous key tenants (Jakovčić, Rendulić, 2008) or anchorstores that attract larger numbers of consumers. Although City Galleria has had all of its spaces rented before the opening of Supernova, most of the stores in the old part of the mall are today closed.…”

Section: Određivanje Užega I šIrega Tržišnog Područjamentioning

confidence: 99%

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Application of Huff model in analysing market competition – example of shopping centres in the settlement of Zadar

Marić

Šiljeg

2017

Geoadria

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Izvorni znanstveni rad Original scientific paperPredmet istraživanja rada je tržišno natjecanje između trgovačkih centara u naselju Zadru. Osnovu istraživanja čine prostorni podatci prikupljeni različitim metodama i tehnikama, analizirani primjenom alata geografskoinformacijskog sustava (GIS) uz uvažavanje specifičnih tržišnih zakona. Prema kategorizaciji trgovačkih centara, definirano je šire tržišno područje unutar kojeg je analizirano tržišno natjecanje između trgovačkih centara. Izvođenjem demografskog rastera definirana je gustoća potencijalnih kupaca unutar širega tržišnog područja. Analiza natjecanja uključivala je određivanje tržišnih zona trgovačkih centara, pojavu potencijalnoga tržišnog kanibalizma te definiranje dominantnog centra prema varijabli vjerojatnosti odabira. Tržišne zone određene su na temelju atributa vremena vožnje (min). Metodama terenskog istraživanja, izračunom nelinearne udaljenosti te analizom gustoće trgovačkih centara zaključeno je da se između centara javlja tržišni kanibalizam. U svrhu predviđanja tržišne dominacije, primjenom Huffova modela, izračunate su srednje vrijednosti odabira centara unutar zona preklapanja i širega tržišnog područja. Rezultati Huffova modela potvrđuju tržišnu stvarnost, odnosno da veći broj kupaca unutar zona preklapanja i širega tržišnog područja odabire atraktivniji trgovački centar. Preklapanjem demografskog rastera i Huffova modela kvantificirana je razlika u broju ljudi koji posjećuju atraktivniji trgovački centar.Ključne riječi: Huffov model, tržišni kanibalizam, tržišne zone, indeks atraktivnostiThe object of the research is market competition between the shopping centres in the settlement of Zadar. The research is based on the spatial data collected by using various methods and techniques, which were analysed by applying the tools of geographic information system (GIS) with respect to specific laws of market economy. A categorization of shopping centres was made in order to define a broad trade area where the competition between the centres was analysed. A demographic raster was used to define the density of potential consumers within a broad market area. The competition analysis included the determination of the centres' market zones, the occurrence of potential market cannibalism and the definition of the dominant shopping centre according to a variable of choice probability. The market zones were determined based on the attribute of duration of drive (min). On-site research, calculation of non-linear distance and the analysis of shopping centres' density, led to a conclusion that market cannibalism occurs between the centres. For the purpose of predicting market dominance, Huff model was used to calculate average values of preference of centres within the zones of overlapping and the broad trade area. The results of Huff model confirm the market reality that a larger number of consumers within the zones of overlapping and the broad trade area prefer a more attractive shopping centre. The difference in number of people that visit a more attrac...

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Section: Shopping Centres In the Settlement Of Zadarmentioning

confidence: 99%

Section: Određivanje Užega I šIrega Tržišnog Područjamentioning

confidence: 99%

Section: Određivanje Užega I šIrega Tržišnog Područjamentioning

confidence: 99%

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