In Vehicular Adhoc Networks (VANETs), disseminating Emergency Messages (EMs) to a maximum number of vehicles with low latency and low packet loss is critical for road safety. However, avoiding the broadcast storm and dealing with large-scale dissemination of EMs in urban VANETs, particularly at intersections, are the challenging tasks. The problems become even more challenging in a dense network. We propose an Effective Emergency Message Dissemination Scheme (EEMDS) for urban VANETs. The scheme is based on our mobility metrics to avoid communication overhead and to maintain a stable cluster structure. Every vehicle takes into account its direction angle and path loss factor for selecting a suitable cluster head. Moreover, we introduce estimated link stability to choose a suitable relay vehicle that reduces the number of rebroadcasts and communication congestion in the network. Simulation results show that EEMDS provides an acceptable end-to-end delay, information coverage, and packet delivery ratio compared to the eminent EM dissemination schemes.