For the past three summers, the Materials Science and Engineering Department at the University of Alabama at Birmingham (UAB) has hosted a summer camp program for area high school students. The weeklong, nonresidential program is open by application to rising high school juniors and seniors. The goals of the program are (1) to increase general awareness of the field of materials engineering among participants and the larger community, (2) to increase the awareness of students and parents of the specific opportunities available to study engineering at UAB, and (3) to recruit students to the materials engineering program at UAB. The paper will discuss the methods used to evaluate the efficacy of the program, as well as best practices and lessons learned since the program's inception. Since the author initiated the program during her first year as a faculty member, the use of rigorous evaluation methods has been important to justifying the time and expense of the program, as well as its value in her tenure portfolio.