“…In psychology, attribution theory states that people seek to understand the cause of events—especially adverse events. Stakeholders want to understand whether the underlying cause was sabotage, an accident, negligence, or even intent (Grebe, 2013). The more a firm is found to be responsible, the greater the risk that its reputation will be damaged (Benoit, 1997; Coombs, 2007) and the more it will be expected to do for its victims.…”